Outstanding Articles for
Your Educational Enjoyment
Below is an ever-growing collection of articles you may find
useful when addressing your online campaign and other parts of your
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Password Protection 101
Every year thousands of computers are illegally accessed because of
weak passwords. Here are examples of weak passwords and a way to
fix them. More >>
Web Site Design Versus Functionality
One of the biggest mistakes businesses make when establishing an
Internet presence is in the design of their site. Here are some of the
issues you absolutely must consider if you are serious about using your Web site
to help you generate revenue for your business.
Top 10 Design Mistakes To Avoid
Designing a web site for your business is not as easy as you might think.
Here are what we consider some of the worst mistakes that could damage your reputation, possibly
kill your business and how to avoid them. More >>
The Anatomy of a Professional and Secure E-Commerce Web Site
You may request the entire
series in one huge article, or pieces at a time. (Please
see below for more information.)
Part one covers some of the basics required for any web site
used as a marketing tool. This includes "housekeeping content" and a
way to respond to common inquiries about your product or service.
In order to be successful in business, you better have good customer
support. Part two discuss customer support requirements for your
business and how it effects your credibility. This part also dives into
what you should look for in a shopping cart solution, including scalability
and transaction calculations.
If you want to make your customers happy, you better make sure they can
get what they want in as little time as possible. Part three discusses how
a search facility can put money in your pocket and three ways to
get your customers to checkout faster.
Part four discusses the support you should look for when selecting
a shopping cart solution, the definition of a "payment gateway" and how
it can make or break your business.
Part five discusses transaction security which is unfortunately
often overlooked. It gives an example of how you can be faced with
major losses if your web site is not set up and maintained correctly,
and provides tips on how to reduce the chances of this happening to you.
Part six is the last and final part of this series. It is an extension of
part five. It provides tips on how to keep yourself
from accepting fraudulent transactions.